INSIGHT: People often look at the night sky and wonder what going to space would be like.
IDEA: Looking through a Celestron telescope is as good as being up there.
AS CLOSe AS YOU CAN GET
We saw social as an opportunity to promote
The CELESTRON SKYPORTAL App
An existing app that connects your telescope to your smartphone or tablet
allowing you to share what you see with everyone
recognize any celestial body by holding your phone up to the sky
and control or adjust your telescope with your device
Smart cards for your smart telescope
A pack of 88 glow in the dark cards with a unique constellation on each one for your telescope to find in the night sky.
1. Connect your Wifi-enabled Celestron telescope to the Celestron SkyPortal App.
2. Scan any Constellation Card with the Camera icon in your app.
3. Your telescope will automatically point towards the respective constellation in the sky.
To add an experiential component, we decided to create a planetarium sponsored by Celestron inside an airport.
The entrance to the same would be a boarding gate welcoming people to take a flight to space while they kill time waiting for their earthly travels.