CONNECTING BOTH YOUR WORLDS
AGENCY: BBDO New York, USA
In partnership with FirstNet®, their exclusive network for first responders, AT&T launched the 'FirstNet and Family plan' which allows first responders to have a FirstNet line for themselves and AT&T lines for their family, all under one bill, one plan. The challenge? They wanted to convey all this with one visual.
ECDs: DANIELA VOJTA & SUSAN YOUNG
CDs: JESS ANDREWS, CESAR FINAMORI & ANSHUMANI KHANNA
CREATIVE TEAM: GAURI NIGAM & BRIT RIED