AI
NYU LANGONE HEALTH
interactive GAME
AGENCY: BBDO New York, USA
STATUS: PITCHED
The goal was to show that NYULH never drop the ball on quality. So we created a playable brick breaker game with AI, where each brick is labeled with a disease. You can use the “#1 Quality Care” paddle to keep the ball in play and break down the bricks.
Pending execution: Snapchat’s interactive format or adapted for touchscreen billboards. If interactivity isn’t possible, a recorded version can be used for a social video.
Below is the AI demo version.
CREATIVE: GAURI NIGAM
CDs: JEFF GOOD, BERTO SANTANA
GCD: RANDY VANKLEECK
FEDEX
SOCIAL VIDEOS
AGENCY: BBDO New York, USA
STATUS: PITCHED
Jumping on AI video trends for brands, we created quick and engaging social videos for FedEx entirely with AI.
CREATIVE: GAURI NIGAM
Senior CDs: DAN OLIVIA & SCOTT MAHONEY
WOMEN'S HISTORY MONTH
SOCIAL VIDEO
AGENCY: BBDO New York, USA
STATUS: PRODUCED
Despite the boom of generative AI, we found biases in its representation of women. When your prompt is “powerful boss walks into a boardroom” you will almost always see it visualized as a man.
We used the same technology to create a world that represents women equitably by transforming typically masculine symbols in the fields of politics, economics, sports, science, and entertainment into their feminine counterparts using stable diffusion.
GAURI NIGAM, ALISHA TENE BUNTING, KRISTIN CLARK, KELLY MATOUSEK,
BO, FREYA DUMASIA, GATI CURTIS