AI
NYU LANGONE HEALTH
interactive GAME
AGENCY: BBDO New York, USA
STATUS: PITCHED
The goal was to show that NYULH never drop the ball on quality. So we created a playable brick breaker game with AI, where each brick is labeled with a disease. You can use the “#1 Quality Care” paddle to keep the ball in play and break down the bricks.
Pending execution: Snapchat’s interactive format or adapted for touchscreen billboards. If interactivity isn’t possible, a recorded version can be used for a social video.
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Below is the AI demo version.
CREATIVE: GAURI NIGAM
CDs: JEFF GOOD, BERTO SANTANA
GCD: RANDY VANKLEECK
FEDEX
SOCIAL VIDEOS
AGENCY: BBDO New York, USA
STATUS: PITCHED
Jumping on AI video trends for brands, we created quick and engaging social videos for FedEx entirely with AI.​
CREATIVE: GAURI NIGAM
Senior CDs: DAN OLIVIA & SCOTT MAHONEY
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WOMEN'S HISTORY MONTH
SOCIAL VIDEO
AGENCY: BBDO New York, USA
STATUS: PRODUCED
Despite the boom of generative AI, we found biases in its representation of women. When your prompt is “powerful boss walks into a boardroom” you will almost always see it visualized as a man.
We used the same technology to create a world that represents women equitably by transforming typically masculine symbols in the fields of politics, economics, sports, science, and entertainment into their feminine counterparts using stable diffusion.
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GAURI NIGAM, ALISHA TENE BUNTING, KRISTIN CLARK, KELLY MATOUSEK,
BO, FREYA DUMASIA, GATI CURTIS