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AI
WOMEN'S HISTORY MONTH
AGENCY: BBDO New York, USA
STATUS: PRODUCED
Despite the boom of generative AI, we found biases in its representation of women. When your prompt is “powerful boss walks into a boardroom” you will almost always see it visualized as a man.
We used the same technology to create a world that represents women equitably by transforming typically masculine symbols in the fields of politics, economics, sports, science, and entertainment into their feminine counterparts using stable diffusion.
GAURI NIGAM, ALISHA TENE BUNTING, KRISTIN CLARK, KELLY MATOUSEK,
BO, FREYA DUMASIA, GATI CURTIS
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