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AI

WOMEN'S HISTORY MONTH

AGENCY: BBDO New York, USA
STATUS: PRODUCED

Despite the boom of generative AI, we found biases in its representation of women. When your prompt is “powerful boss walks into a boardroom” you will almost always see it visualized as a man.

 

We used the same technology to create a world that represents women equitably by transforming typically masculine symbols in the fields of politics, economics, sports, science, and entertainment into their feminine counterparts using stable diffusion.

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GAURI NIGAM, ALISHA TENE BUNTING, KRISTIN CLARK, KELLY MATOUSEK,
BO, FREYA DUMASIA, GATI CURTIS

 

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