THE als ASSOCIATION
THE LOU GEHRIG LEGACY GALA
AGENCY: BBDO New York, USA
The ALS community comes together to honor the late Lou Gehrig, the renowned baseball player who battled ALS when the disease first gained attention, as well as to commemorate the progress in ALS research made since then, at the annual Lou Gehrig Legacy Gala.
BBDO supports this endeavor and was given a print opportunity to show the same.
The ad above was the one featured at the Gala.
Some that didn't make the cut are featured below.
ACDs: SHAYNE ALEXANDER & MATT FIEDLER
CREATIVE TEAM: GAURI NIGAM & BRIT RIED