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BUILT BY STANLEY.

The hand tool industry had only ever targeted the "backyard dad" or "construction worker" personas - neglecting other existing and important customer segments, like artists and production teams.

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We saw an opportunity for Stanley Tools to break this category convention by serenading these
unsung heroes, thus becoming the first tool brand to build equity across the board.

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CW: PRATIBHA GAURI NIGAM   AD: JADE GIDDENS  XD: DANIELLE LOLENG
ST: ALLISON SCHNEIDER      CBM: ANGEL SONG
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