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Ideas Belong To Everyone
PLEASE NOTE THAT THE ADS IN THIS CAMPAIGN ARE MEANT TO BE LENTICULAR PRINT ADS (the image changes when seen from different angles).
An idea can belong to anyone. Intellectual Property belongs to its owner. To propagate this message, we use lenticular printing to recall controversial examples of plagiarism committed by public figures. The intention is to encourage people to get their work copyrighted or patented by illustrating that even the most well protected of us, cannot protect our ideas until they are registered as Intellectual Property.
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