The MINI search engine for Start-ups
Agency: MRM//McCann, New Delhi
The brief was to engage our affluent yet creative target segment - the Creative Class. Research showed that this demographic valued the courageous, competitive, and independent maverick spirit of founding a start-up in the city. To encourage these evolving mini businesses, we proposed launching a search engine exclusively for discovering young start-ups in the city. This unique platform would connect these start-ups with the netizens who need their novel services.